How Compete maps a market.
A deterministic pipeline turns one URL into a defensible market view. Here's each layer, and the guardrails that keep every finding honest.
The analysis layers
Profile
A bounded crawl extracts topic, schema, measurement-stack, keyword, and AI-citation signals for the company — the same extraction later run on every competitor.
Discovery
The competitor set is auto-discovered from SERP overlap, shared ranked keywords, and AI-answer citation co-occurrence — surfacing rivals you may never have named.
SERP share & AI-citation leaderboard
Classical share of voice plus an N-competitor leaderboard of who gets cited across ChatGPT, Gemini, Perplexity, and Claude — per engine and blended.
Gaps, economics & synthesis
Content and measurement gaps, a positioning map, bounded dollar opportunity, and a curated overtake plan with priced next steps. Longitudinal snapshots track movement over time.
The guardrails
Evidence or it doesn't ship
Every finding cites a real evidence row, tagged with how trustworthy that signal is.
Bounded dollars
Economic impact is always a range with stated assumptions — never a fabricated point number.
Human-in-the-loop
Nothing reaches you automatically; a human reviews and releases every deliverable.